Launching a 118-SKU E-commerce Store in 8 Weeks While Saving PKR 1.9M

Problem

The initial plan was a custom mobile app build (~PKR 19 lac).

It was high-risk (cost + timeline), and slow development would delay go-live, learning, and revenue.

The business needed a faster, lower-cost path to launch without sacrificing customer experience.

Actions Taken

• Recommended a Shopify-based approach to avoid unnecessary custom development
• Coordinated the developer and designer to keep build decisions aligned with requirements
• Defined clear requirements: catalog structure, checkout flow, payments, shipping, and admin workflows
• Managed timeline, testing, and QA to reduce rework before launch

Results

• Saved PKR 1.9M by avoiding the custom build
• Went live fast (8 weeks) with 118 SKUs ready for sale
• Minimal rework due to tighter requirements and staged QA

Key Learnings

• Speed matters: launching early creates real feedback loops and reduces “guesswork” decisions.